12
Jun
2012
0

Not so Mad About the Boy – BOY LONDON

As a teenager, a perusal through the kitsch treasure trove Boy London was one of my half term pleasures where everything from rhinestone cocktail rings, glittery sunglasses and PVC knickers would glitter and shine from behind the glass cabinets. Set up in 1977 by Stephane Raynor, it became the go to label for innovators of fashion, music and art with the likes of Andy Warhol, Madonna and the New Romantics all sporting the highly coveted brand.

If you (like me) read Grazia, Look magazine or embarrassingly enough, the Daily Mail online’s Femail, then you will have noticed that Boy London has had somewhat of a Renaissance in the past few months. With Rihanna and Jesse J in particular regularly supporting the brand, it appears that everyone wants a piece of the action with nearly everything being sold out on their website as well as in their pop-up in Selfridges. Whilst these items have become somewhat fetishised, I don’t think i’ll be jumping on the Boy bandwagon anytime soon.

Don’t get me wrong, I do think some of the t shirts and caps are great but what was bought to my attention was the¬†striking¬†similarity Boy London’s iconic eagle motif had to the Nazi eagle of the Third Reicht. Of course I’m not saying that it is an exact and intentional copy BUT you have to admit that there is an uncanny resemblance so take a look for yourselves…

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